is making on this, to do the same thing in the united states, to reach 80% to 90% of the population in prime time would cost millions and millions and millions of dollars. just one ad on one night in this country costs $135,000 on average. all in to have that impact in the u.s. would be at least $7 million and could be multiples of that. the bottom line, the obama administration is all in on convincing pakistanis that the u.s. government is not bad. it's a complicated relationship and it's one of the major national security issues of this election. fran townsend is national security contributor and a memberf the dhs and cia external advisory boards. fran, always good to see you. so this deo, i mean, this is a big bet, prime time in pakistan, you're not going to miss seeing barack obama and hillary clinton. 150 million people. is this going to do any good? >> i don't think so. i mean, it's a little mystifying to me because what you're trying to do is persuade people that you already know don't trust you and don't believe you, and so this is going to be viewed -- why they don't think thi